One system
3 ways in
A form on your website, an email to the firm, or a phone call you couldn’t take. Whichever door an enquiry walks through, it ends the same way: a scored brief in your inbox, and a reply with your booking link while the prospect is still choosing a firm.
It all lands in the email
you already use
Briefs arrive in your inbox. Acknowledgements go out from your address. The tracker is a simple sheet your team already knows. Lorne & Vale changes what happens to an enquiry, not how your firm works.
No new loginsNo trainingNo migrationNo change to your day
The website form
The highest-intent moment a prospect has. They found you, they typed, they hit send. From that second, nothing depends on someone noticing.
Embedded on your site, styled to match your brand, structured from the first keystroke.
What the system does
- 1Captures the enquiry instantly, already structured. No inbox limbo, nothing retyped.
- 2Scores it 1 to 10, tags urgency, extracts conflict parties, and routes the brief to the owner you chose.
- 3Sends the prospect a professional acknowledgement with your booking link, in minutes.
The brief arrives as an email to your team. Nothing to open, nowhere new to look.
Submit to scored brief: minutes.
Email, straight to the firm
Most enquiries still arrive as a plain email at a bad time. Yours get read the moment they land, whatever the clock says.
Read and scored in seconds
No new address, no forwarding rules. Your existing inbox, connected once.
What the system does
- 1Reads the enquiry the moment it lands, at 2pm or 2am. The original never leaves your inbox.
- 2The same scoring, routing, conflict-party extraction, and logging as the form. One tracker for everything.
- 3The acknowledgement goes out from your address in minutes, while most firms are still asleep.
If every automation on earth switched off tomorrow, the enquiry would still be sitting safely in your inbox. That is the point.
Landing to acknowledged: minutes, not days.
The call you couldn’t take
In court, in a meeting, or after hours. A ringing phone used to be the leakiest part of intake. Now a missed call is one more captured lead.
Same-day callback flaggedLogged in your tracker
What the system does
- 1Turns the missed call into a captured lead, not a voicemail nobody checks.
- 2Sends the caller an immediate follow-up with your booking link.
- 3Logs the lead and flags a same-day callback in your tracker, so your team closes the loop.
The callback flag lands where everything else does: in the tracker and your inbox.
Missed call to follow-up sent: minutes.
Every door leads
to the same 5 steps
- 1Captured, whole. Name, matter, urgency, contact details. Nothing sits unread and nothing gets retyped.
- 2Scored and routed. Practice area, urgency, and a 1 to 10 score. The brief lands with the right owner.
- 3Conflict parties extracted. Names and organisations listed for your conflict process to screen.
- 4The prospect hears back. A professional acknowledgement with your booking link, in minutes.
- 5Logged and reported. A row in Excel, Google Sheets, or your CRM, a follow-up flag at 24 hours, and a line in Monday’s partner report.
Administrative triage only. A person at your firm reviews every brief before anything else happens.
Speed to lead, measured
Speed-to-lead research across industries, plus Clio’s secret-shopper study of law firms. The pattern is brutal and consistent: reply fast or lose the lead.
Bars show what happens to an enquiry as the hours pass. Select a bar to read the finding.
See the difference on one enquiry: one Tuesday morning, 2 very different firms
Inbound-lead research measuring speed of contact and qualification, not legal case outcomes. Sources: InsideSales.com and MIT Lead Response Management Study (2007); Harvard Business Review (2011); Clio Legal Trends Report, secret-shopper study of 500 law firms (2024).
7 days,
from call to live
The build is founder-led and scoped to one practice area. Your firm approves every word before anything goes live.
One practice area, intake criteria, routing rules, and success metrics agreed with your firm.
The capture, triage, and logging workflow assembled for your enquiry sources.
Scoring calibrated on sample matters from your practice area, not a generic template.
Acknowledgement wording and your booking link, approved by your firm before use.
The lead tracker and weekly partner report wired to your chosen recipients.
End-to-end runs on sample enquiries, edge cases included, reviewed with you.
Real enquiries flow, with a founder monitoring from day one.
3 doors. 1 pipeline
0 new software
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